KitchenAid Mini Moments campaign
Advertising & Marketing
Idea Farmer
To launch the new KitchenAid Artisan Mini Mixer we created the campaign Mini Moments which is rooted in genuine influencer content. The campaign engages some of the most influential food and lifestyle influencers from around the globe and highlights how they incorporate the Mini into their daily lives. Apart from the campaign, we developed multiple brand activation pieces from a digital hub to a curated social presence, marketing materials and experiential events.
My role
Designer, Art direction
The #MiniMoments campaign culminated with an Epic Experience dinner in New York City. We invited local NYC tastemakers, our global ambassadors and relevant media to attend an unforgettable evening highlighting the Mini.
