Hawaiian Airlines
Lippincott
Brand & Credit card design
2017
Awards
American Graphic Design Awards: Identity Design
The Design Air Awards: Best New Livery
REBRAND: Enterprise Rebrand
Graphis Design Annual: Print Branding
Graphis Branding: Identity
HOW International Design Awards: Identity
With a vision grounded in Hawaiian warmth and hospitality, our team worked closely with employees and cultural experts to refresh the Hawaiian Airlines iconic identity.
Looking to Hawaii’s rich culture and traditions to help inform the visual expression, we created a brand toolkit that reflected this unique and captivating culture — from a range of vibrant colors, graphics and patterns that allow for greater flexibility, to an updated serif typeface that adds sophistication on top of bright, captivating imagery. The combination of visual elements creates a modern and premium airline brand that when paired with their authentic hospitality, sets Hawaiian Airlines apart from its larger competitors.
