Zovio
Lippincott
Brand Design
2019
Bridgepoint Education, which owned Ashford University and University of the Rockies, sought to transform itself into a new education technology services company. We worked with Bridgepoint to develop a meaningful strategy, name and visual identity for the new company.
With an updated brand positioning and name, Zovio, we created a visual identity that embraces the strategy — positioning Zovio as an intelligence hub that provides users with personalized insights to help them make smarter decisions. The visual identity is rooted in the idea of limitless possibility: with a logo made up of multiple components that can be reimagined in countless ways, to a bright, bold orange that alludes to energy and ambition. The identity captures how Zovio is optimizing learning solutions for clients and students to deliver change that matters.
Role
Strategy, Concept development, Logo and visual system design
Workshop with the client
Just a snippet of the initial exploration
