Zovio
2019 — IDENTITY DESIGN
LIPPINCOTT
Role
Sr. Designer
Zovio, formerly Bridgepoint Education, sought to transform into a new education technology services company. We partnered with them to develop a meaningful strategy, new name, brand voice to support their transition.
Rooted in the concept of limitless possibility, the identity features a dynamic logo and bold orange palette symbolizing energy and ambition. Positioning Zovio as an intelligence hub, the brand empowers users with personalized insights, optimizing learning solutions to drive meaningful change.
Creative process
We collaborated closely with the client — hosting workshops to develop and refine the brand identity to ensure it aligned with their vision. Through in-depth research into customer needs and emerging trends in the education landscape, we crafted a visual identity and brand strategy that positioned them as a next-generation customer experience and technology company.
Team
Creative Director: Aline Kim
Collaborators: Peter Chun, Thom Finn, Emiko Osaka