Creator’s Mindset

2017 — EVENT & BRAND DESIGN

LIPPINCOTT

Role
Designer

Marsh & McLennan hosted The Creator’s Mindset, an experiential event to inspire open-minded, creative-driven leadership. We designed the event’s identity, materials, and experience, crafting an environment encouraging collaborative problem-solving for current and future challenges.

Partnering with The Project Twins to develop thought-provoking illustrations for the visual identity, we designed an experience that embraced creativity while also helping guide leaders through breakout sessions and exercises.

Team

Creative Director: Su Mathews Hale
Collaborators: Aline Kim, Peter Chun, Thom Finn, The Project Twins