Timberland, known for its iconic orange boot, sought to evolve its brand by embracing sustainability while appealing to a younger, street-savvy audience. Lippincott partnered with them to develop a bold new brand that honored their heritage and positioned them for future growth.

At the core of this new identity is the Tree Path, a dynamic visual element inspired by the logo. This is then paired with custom typography, sustainability-focused photography, and a brand voice driven by activism and advocacy. Together, these elements redefine Timberland as a confident leader in sustainable fashion, connecting their legacy with a visionary future.