ZEPP
Lippincott
Brand & Art Direction
2020
A pioneer in motion hardware design, Zepp was transitioning from being a niche sports performance brand to a leader in premium health management, filled with a new ecosystem of smart devices and apps.
To connect deeper with their customers, Lippincott repositioned the Zepp brand to encompass a more holistic view of health management — placing equal importance on physical, mental, and emotional well-being at all parts of your daily routine. We evolved their visual identity to embrace this all-encompassing view, allowing users to be in control of their health to better understand what their bodies and minds need to thrive. By creating an identity focused on giving customers control over their whole health, we were able to create a premium and forward-looking brand that puts the customer at the center and paves the way for Zepp to be a leader in the wearables and health management market.
Role
Strategy, Concept development, Art direction, Logo and visual system design
Visual system
Our visual identity helps tell the full story of what it means to decode your health and be in control of it, at any part of your day. The system aims to find a balance in both the precision of data and the flexibility of human nature. From the “e” in the logo; an interpretation of a Sigma — the mathematical symbol representing the sum of everything — to a color palette inspired by the rising and setting sun, the brand elements capture a holistic view of healthcare.
Zepp brand book and brand guidelines
