Zepp, once a niche sports performance brand, was evolving into a leader in premium health management with a new ecosystem of smart devices and apps.

To deepen customer connection, me and a team of designers and strategists repositioned Zepp’s brand to focus on holistic health, balancing physical, mental, and emotional well-being in everyday routines. We revamped the visual identity to reflect this broader view, empowering users to take control of their health and better understand their bodies and minds. The result was a premium, customer-centric brand that positions Zepp as a leader in the wearables and health management market.

From concepting and developing the overall visual system, to the art direction of photography, iconography, and formulating of guidelines, I was a key contributor at all parts of the Zepp rebrand.