Google Play Games
2022 — WEB DESIGN
HUGE
Role
Design Lead &
Sr. Designer
Huge partnered with Google to create a web page for the release of the new Google Play Games for Desktop and PC. Our task was to create a site that generated excitement and encouraged users to sign up for the pre-release.
I helped lead the art direction, design and storytelling of the page, which involved considerations around how motion could be added to the design system and incorporated throughout the page to create a more expressive and compelling experience.
The Process
Leaning on motion to create a more immersive site, I helped conceptualize and storyboard different animated modules for each area of the webpage. Working closely with a motion designer, I tested different ideas to bring to life a cohesive experience. Utilizing elements from the Google Play Brand, the animations help highlight the platform and engage the user as they explore the page.
Behind the scenes: motion tests and storyboards
Team
Creative Director: Steph Perdomo
Collaborators: Sam Clark, Deivi Garcia, Alejandra Balaguera